![]() Multinational companies, such as Coke, Nestlé, and American Apparel, used it for their logos and ad campaigns. Helvetica truly took the world by storm at the time of its release. Using Garamond on public documents could save the United States government $370 million, as it uses smaller amounts of ink. ![]() Designers and publishers over the centuries appreciate Garamond for the touch of class and Old World charm it lends to texts, without being unreadable. Its utility and elegance allowed it to survive for over 400 years and has inspired a whole family of related fonts. Garamond has been described as elegant, regal but still readable. Claude Garamond died in poverty, his contribution largely forgotten until the 20th century. The design community hailed Max Miedinger as a creative genius who revolutionized typography. The fates of their creators were as different as the eras of their conception. The font was renamed Helvetica, after the Roman name for Switzerland, in 1960. Max Miedinger, a Swiss type designer, introduced his creation, Neue Haas Grotesk, in 1957. In 1950s, Swiss companies were looking for a font that would embody their country’s neutrality and modernity amid the Cold War. These punches served as inspiration to many designers in the centuries to follow, giving rise to the Garamond family of fonts. His punches, the slender metal rectangles with the original letters carved on their ends, were scattered throughout Europe after his death. These are institutions of type, recognized by publishers and graphic design studios all over the world.īut will these timeless titans of typeface still have a place in the decades to come? Their OriginsĬlaude Garamond created the font, which would eventually bear his name in 1530. Two such fonts are Garamond and Helvetica. But once in a while, a font comes around that changes the world of typography. We now have access to dozens of fonts, from the practical Arial to the much-ridiculed Comic Sans. Making wedding invitations, publishing manuscripts, and printing posters are all times when our choice of typeface matters. There are a few times when we take the time to consider fonts. We barely notice the amount of effort it takes typographers to brainstorm and design them. Fonts and typefaces are ubiquitous in the modern world.
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